Dear prospective employer, here is a great example of “managing ambiguity” and “overcoming challenges”

As some of you many know, 2 of my biggest passions in life are consumer electronics and athletics. So companies in those 2 spheres are at the top of my list for places I’d like to work once I finish my MBA. That is also a big reason why I chose to go on exchange in the fall rather than the spring: most of those companies do not recruit in the fall so I wouldn’t miss out on them by not being at Rotman in the fall.

However late last month I was surprised to learn that Nike- one of my target companies- was coming to Rotman in October and I wasn’t there! This is the story of my experience managing this job application process from afar. It’s a long but good story so get ready to read!!

My first challenge was twofold:

A. How do I get top of mind at Nike without physically being present?

B. How do I create a good application for the marketing job Nike was hiring for?

--Managing Part A--

One of the members of the Rotman class of 2012 interned at Nike in the summer of 2011. Given I was always interested in learning more about what it’s like to work at Nike (with the idea to maybe work there), I had spoken with her a year ago about my interest in the company. She began working full-time there after graduation and was luckily part of the recruiting process for Nike’s on-campus visit this time around. I tried connecting with her on the side, to get some additional info about the role which I might have missed in the Rotman on-campus visit. And having met her previously, gone to the same Rotman events with her, etc, it wasn’t like I was some random stranger out of the blue either. So this helped me get as top-of-mind with Nike as I could given I was in Madrid and Nike was visiting Rotman in Toronto.  

Nike also has a very specific and unique culture that involves wearing “Nike-appropriate” clothing. After discussing how to be top-of-mind with my career adviser   I decided I send over a picture of me in such clothing so that they have an idea if I look the part sufficiently for Nike- especially important given I couldn’t be gauged in-person at the recruitment event in Toronto. I don’t know if the email with a photo of me was ever seen but I was happy I sent it so that the Rotman Alum who works at Nike if necessary, could pass who “Mike Moses” physically is on to the Nike HR team even though I wasn’t physically at the Nike recruitment event at Rotman.

--Managing Part B--

I was also lucky because one of my friends interned at Nike this summer and is living in Europe this fall as well. Same time zone made things MUCH easier. So in talking to her I got a sense of what sorts of things Nike values, how to communicate to them, etc.

Of course, after writing my cover letter, I sent it over to my career centre adviser for feedback and input to ensure it all looked good.

So with that, I sent over my application. I never like to “count my chickens before they’ve hatched” though, so I decided to move on with my life once my submission was in. This meant among other things, that since we had a week off school in mid-october, I decided I’d use that time to visit Portugal for the first time.

Little did I know that TWO DAYS before I was to leave, I found out I got shortlisted for Nike!! They wanted to interview me! Except they wanted to interview me in literally the middle of my Portugal trip!! AHHHHH

Recruiting season at Instituto de Empresa

As I may have mentioned in previous blog posts, job recruiting as facilitated by Rotman basically involves companies visiting campus whenever and then you applying for jobs as they are posted on the Rotman careers website.

Here at IE it is interesting to note that the website IE uses for you to search and apply for jobs is the EXACT same one that Rotman uses. I guess good MBA schools share similar tastes in job tools.

Everything else though is a bit different. IE has 1 specific week where ALL companies that recruit at IE come to campus. Rather than each company having info sessions whenever, IE has a career fair: each company that recruits at IE has a booth on campus during 1 or several of the days of the week and you come to the booth and talk to the companies.

What I like about this approach:

-You don’t need to sit through tons and tons of info sessions where every company says “we’re the best ever! You can grow your career here like nowhere else! Everyone likes working here!” So you have more time to allocate to other things in your day :-)

-Although if you do like info sessions, some companies that recruit at IE do do them as well.

-The chances of you getting to talk to an employer one-on-one are much higher given you don’t have 100 people who just sat through an info session trying to speak to the same 3 people at the exact same time with this being the only time you will get a chance to speak to the recruiters (given they have a booth at the fair as well).

-Companies can weed out people with poor communication skills right away.

-You know you will have been exposed to all of the companies coming on campus by the end of career week so can plan accordingly (i.e. if a company you want to meet isn’t on the career fair guest list, you can plan appropriately to meet them separately).

What I don’t like about this approach:

-Talking to a recruiter in one company while the recruiters from every other company can see you is kind of awkward. Like say you weren’t as articulate or polished as you would have liked with company A. Company B’s recruiters can see this in plain sight. So when you go visit company B’s recruiters they may already be biased against you.

-The recruiters are at the career fair all day. If you meet the recruiters at the end of the day they might be totally wiped and uninterested in talking to people anymore, thus reducing your chances to connect well with them.

-If you can’t be at IE that week for whatever reason, you’re screwed (unless you take the initiative to find a way to meet the companies you are interested in a different way).

Anyways, after getting exposed to the corporate world from the North American point of view at Rotman, it was also pretty cool seeing things from the European side here at IE. It is interesting to note that apparently MBAs are in relatively high demand in Spain despite the employment crisis. Like, my IE classmates have been telling me they have had no problems getting interviews/job offers thus far. Interesting…Another reason why an MBA is valuable ;-)